Docs / Analytics Features / Dashboard Overview

Understanding Your Dashboard

Last updated: January 2026 • 7 min read

The SiteData dashboard gives you a comprehensive view of your website analytics. This guide walks you through the Overview tab and explains what each metric means.

Overview Tab

The Overview tab is your analytics homepage. It provides a quick snapshot of your website's performance with key metrics, traffic trends, and popular content.

Dashboard Tabs:
  • Overview - Key metrics and traffic summary
  • Geography - Visitor locations and languages
  • User Flow - Navigation paths and journeys
  • Heatmaps - Click and scroll visualization
  • Funnels - Conversion tracking
  • Events - Custom event data
  • Predictive - AI-powered insights

Key Metrics

The top of your dashboard displays four key performance indicators:

Visitors

Unique visitors to your site in the selected period. Each visitor is counted once, even if they visit multiple times.

Page Views

Total number of pages viewed. If one visitor views 5 pages, that counts as 5 page views.

Sessions

A session is a group of interactions within 30 minutes. A returning visitor can have multiple sessions.

Avg. Time on Site

The average duration visitors spend on your site per session.

Understanding Percentages

Each metric shows a percentage change compared to the previous period. Green indicates growth, red indicates decline.

Metric Good Sign What to Investigate
Visitors Up Growing audience Check traffic sources
Bounce Rate Down Engaged visitors Review landing pages
Time on Site Up Quality content Identify top content
Pages/Session Up Good navigation Optimize user flow

Traffic Chart

The traffic chart visualizes your visitor trends over time:

  • Daily View - Shows each day's traffic
  • Weekly View - Aggregated by week
  • Monthly View - Aggregated by month

Hover over data points to see exact numbers. Look for patterns like:

  • Weekday vs weekend traffic differences
  • Seasonal trends
  • Traffic spikes from campaigns

Top Pages

The Top Pages section shows your most visited content:

Column Description
Page The URL path of the page
Views Total page views
Unique Unique visitor count
Avg. Time Average time spent on page
Bounce Rate Percentage who left after viewing only this page
Tip: A high bounce rate isn't always bad. Blog posts and landing pages naturally have higher bounce rates since visitors often find what they need on one page.

Devices & Browsers

Understand what technology your visitors use:

Device Types

  • Desktop - Traditional computers
  • Mobile - Smartphones
  • Tablet - iPads and tablets

Browsers

See which browsers are most popular among your visitors. This helps prioritize testing and optimization efforts.

Use This Data: If mobile traffic is growing, ensure your site is fully responsive. If most visitors use Chrome, test new features there first.

Selecting Date Range

Use the date picker in the top right to change the analysis period:

  • Today - Real-time and current day data
  • Last 7 Days - Week-over-week comparison
  • Last 30 Days - Monthly overview
  • Last 90 Days - Quarterly trends
  • Custom Range - Select specific dates

The comparison percentage always shows the change from the equivalent previous period (e.g., last 7 days vs the 7 days before that).