Geographic Analytics

The Geography tab shows where your visitors are located, helping you understand your audience and optimize for different markets.

Overview

SiteData uses CloudFront edge location data to determine visitor geography. This provides accurate country, region, and city-level data without requiring any additional configuration.

Data Collected:
  • Country (ISO country code and name)
  • Region/State (where available)
  • City (where available)
  • Browser language preference

Countries

The Countries section shows where your visitors are located worldwide:

  • Country Name - Full country name
  • Page Views - Total views from that country
  • Percentage - Share of total traffic

Countries are sorted by traffic volume, showing your top markets first.

Geographic Coverage: SiteData identifies 200+ countries. Accuracy is typically 95%+ at the country level.

Regions & Cities

Drill down into regional and city-level data for more granular insights:

Regions

Shows states, provinces, or administrative regions within each country. Useful for:

  • Regional marketing campaigns
  • Understanding market concentration
  • Compliance with regional regulations

Cities

City-level data shows your most active urban areas. This helps with:

  • Local event planning
  • Targeted advertising
  • Understanding urban vs rural traffic
Note: City-level accuracy varies by region. Major metropolitan areas have higher accuracy than rural locations.

Languages

Language data comes from the visitor's browser settings. This tells you:

  • Primary language preferences
  • Regional language variants (e.g., en-US vs en-GB)
  • Potential translation opportunities

Language Codes

Code Language
en-USEnglish (United States)
en-GBEnglish (United Kingdom)
esSpanish
frFrench
deGerman
zh-CNChinese (Simplified)
jaJapanese

Use Cases

International Expansion

Identify markets with growing traffic to prioritize expansion efforts.

Content Localization

Use language data to decide which translations would have the biggest impact.

Ad Targeting

Focus advertising spend on regions with proven interest.

Performance Optimization

Optimize CDN and server locations based on traffic distribution.

Example: Content Strategy

If you notice significant traffic from Germany but no German-language content:

  1. Check if bounce rates are higher for German visitors
  2. Consider translating key pages
  3. Monitor engagement after localization